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Product · the action plan

Three things. Ranked. Every week.

Every Monday, Anti-Agency Club hands you a list of what to do next - ranked by how much it matters and how confident the data is. Not thirty insights. Not a dashboard to interpret. A plan.

Run the free diagnostic Join the waitlist
Anatomy of a recommendation

Three parts. Nothing spare.

01 · Priority tag
How urgent
ACT TODAY, DO THIS WEEK, or PLAN NEXT - so you know what needs you now and what can wait.
02 · Recommendation
What to do
Plain English, specific and ready to act on. A move you can make this week, not a metric to stare at.
03 · Reasoning
Why, and how sure
The data that drove it and how confident the engine is - a verified Shopify order beats a platform estimate.
Act todayConfidence 92% · verified
Meta CPA up 34% week-on-week - pause the three worst-performing ads in Retarget-UK before Friday's spend renews.
Why
Reconciled against Shopify orders, these three ads spent £1,900 last week and drove no incremental revenue.
FIG 1.1 - A single recommendation. Illustrative.
Urgency tiers

Three tiers. No more.

Act today Something is actively costing you money or data quality is degrading. Act before the next spend cycle.
Do this week A meaningful opportunity or efficiency gain. It won’t hurt you today, but it will cost you if ignored.
Plan next Worth thinking about for next week or next month. No rush, but the pattern is forming.
Most weeks, you'll get one of each. Some weeks nothing is urgent - and Anti-Agency Club will say so.
FAQ

Questions.

Because a list of thirty is a dashboard, not a decision. The plan is capped at three priorities so you can actually act this week. If more than three matter, the ranking decides which come first.

By commercial impact (the revenue or spend at stake), data confidence (how much to trust the number), and actionability (whether you can do something this week). A £3,400 waste outranks a marginal CPC shift.

ACT TODAY for something actively costing money, DO THIS WEEK for a meaningful gain, PLAN NEXT for a pattern worth watching. Most weeks you get one of each.

It watches what changed. If CPA dropped, it shows you; if nothing moved, it flags that too - and the result feeds into next week’s diagnosis.

See what your action plan would say.

Run the free diagnostic to see your first ranked plan, then join the waitlist for priority access when Anti-Agency Club opens up.

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