Anti-Agency Club reads every platform you run marketing on, checks it against revenue, and hands you the three things worth doing next. No dashboard to build, no report to write.
The same numbers mean different things depending on where you are. Anti-Agency Club places you on a growth quadrant and adjusts what it recommends accordingly.
Launch
Prove the model works before you scale spend.
KPI focus
Conversion rate, CPA stability
Grow
Find the channels worth doubling down on.
KPI focus
Channel-level ROAS, incrementality
Scale
Protect efficiency while volume increases.
KPI focus
Marginal CPA, creative fatigue
Optimise
Squeeze margin out of a mature setup.
KPI focus
Contribution margin, LTV:CAC
Grounded in commercial truth.
Every recommendation is checked against your Shopify or CRM revenue, not just platform-reported conversions. When the two disagree, Anti-Agency Club says so — and tells you how much to trust the number.
Meta-reported conversions
412
Actual Shopify orders
356
→ 14% gap. Confidence status: Directional, not Confident, until it closes.
Built by the strategists behind TIDAL Digital's client work — the same team reconciling real ad accounts against real revenue, every week, for paying clients. Anti-Agency Club is that judgement, made repeatable.