Stage-aware
The same number means different things at different stages.
A 3x ROAS is exceptional for a business proving its model. It's a ceiling for one trying to scale. Anti-Agency Club places you on a growth quadrant and adjusts what it recommends accordingly.
Four stages. One framework.
Optimise
Squeezing margin out of a mature setup.
KPI: Contribution margin, LTV:CAC
Scale
Protecting efficiency while volume increases.
KPI: Marginal CPA, creative fatigue
Launch
Proving the model works before scaling spend.
KPI: Conversion rate, CPA stability
Grow
Finding the channels worth doubling down on.
KPI: Channel-level ROAS, incrementality
Anti-Agency Club places you automatically based on your data — you don't pick a stage. As your business evolves, your position shifts and the recommendations shift with it.
Same data, different advice.
Grow · KPI focus: Channel-level ROAS, incrementality
→ Meta prospecting CPA is 40% below TikTok — shift 15% of spend.
→ Email list growth has stalled — add a signup incentive before spending more on paid top-of-funnel.
Placed by data, not guesswork.
Anti-Agency Club scores two composites — Business Maturity and Strategic Ceiling — from your connected platform data. These place you on the quadrant. The placement updates as your data changes. You never need to self-select.
Business Maturity
Revenue trend, tracking quality, order volume stability
Strategic Ceiling
Spend efficiency headroom, creative diversity, channel maturity
See which stage your data puts you in.
Join the waitlist for priority access when Anti-Agency Club opens up.
Join the waitlistQuestions.
From your own data — business maturity and marketing sophistication — placed on the Growth Quadrant.
A 3× ROAS is exceptional when proving a model and a ceiling when scaling. Same number, different action.
Meta, Google Ads, GA4, Search Console, Shopify and HubSpot at launch. Read-only, with nothing to install.
Read-only access, encrypted at rest, and revocable in one click. Anti-Agency Club never writes to, changes, or deletes anything in your accounts.