Benchmarks

What good looks like, by vertical.

Industry benchmarks drawn from anonymised client data. Use them as a reference point - your own numbers, in context, are what the diagnostic gives you.

Ecommerce & DTC

2.8x

Median DTC ROAS

22 days

Creative lifespan before fatigue

14%

Meta-vs-Shopify conversion gap

2.1x

LTV of paid vs organic customers

B2B & services

$1,200

Median B2B SaaS CAC (paid)

68 days

Average lead-to-close cycle

3.2x

Typical MQL-to-SQL ratio

22%

Ad-vs-CRM conversion gap

Marketplace

Coming Q4 2026

Source: TIDAL client data, anonymised · Updated quarterly. Illustrative reference figures, not guarantees.