For B2B SaaS

Lead volume looks great and pipeline stays flat.

Long sales cycles, multi-touch attribution and pipeline stages ad platforms know nothing about. Anti-Agency Club connects paid, content and email to your CRM pipeline and ranks what actually drives revenue, not form fills.

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FIG 1.1 - B2B SaaS marketer, in context. Illustrative.

The weekly reality

Get your marketing week back.

Before · Monday, 8am

-Google reports 50 leads. HubSpot says 12 became opportunities.

-A 90-day cycle outliving every platform attribution window.

-Optimising to form fills that never become revenue.

-Blended CAC known; CAC by channel a complete guess.

-Webinar and content pipeline nobody can attribute.

After · with Anti-Agency Club

01Google leads not reaching MQL - shift spend to LinkedIn.

02Pricing-guide downloads convert 4x - promote it harder.

03Webinar regs close 2.1x - fund the next one from paid.

Three priorities, ranked by revenue impact. Then close the laptop.

What it does

What it actually does for a B2B SaaS team.

Paid · to pipeline

Traced to closed revenue.

Every lead is followed through your CRM to opportunity and close, so a channel winning on lead volume but losing on pipeline value is finally caught.

CRM-linked MQL to SQL CAC by channel

Content & webinar

Assets ranked on revenue.

Content downloads and webinar registrations are scored on the pipeline they actually produce, so the asset that closes deals is separated from the one that just gathers emails.

Asset ROI Close-rate lift Intent signals

Ranking · all channels

Ranked by pipeline, not leads.

Paid, content and email are ranked together and weighted by pipeline value - three priorities, never a lead-volume vanity report.

Pipeline-weighted Cross-channel Capped at three

FIG 3.4 - Where the pipeline actually forms. Illustrative.

Proof

"Google looked like our best channel on leads. Traced through HubSpot to closed revenue, it was our worst. That reordered the whole budget."

B2B SaaS marketing lead · illustrative, composited from client work

£5,200

Median monthly spend a first B2B SaaS diagnosis flags as driving leads that never reach opportunity stage.

FAQ

Questions.

No. Anti-Agency Club connects read-only to your ad platforms, analytics and revenue source via OAuth. No pixel, no tag, no migration - about five minutes and the weekly loop starts on its own.

Dashboards report what each platform thinks it did. Anti-Agency Club reconciles all of them against your real revenue and hands you a ranked plan - three things to do, not thirty charts to read.

Yes. It reads every channel you run - paid, email, SMS, organic and creative - reconciles them in one model and ranks across all of them. The waste usually hides in the overlap.

Read-only access, encrypted in transit and at rest, never sold or used to train models. You can revoke any connection in one click and the data is deleted within 30 days.

We're pre-launch. Join the waitlist and you'll get priority access as we open up your vertical - first through the door, not the forty-first.

See which leads are actually worth the spend.

Run the free diagnostic to see your verdict, then join the waitlist for priority access when Anti-Agency Club opens up to B2B SaaS teams.

Run the free diagnostic Join the waitlist