For B2B SaaS
Ad platforms don't see your pipeline. Anti-Agency Club does.
Long sales cycles, multi-touch attribution, and pipeline stages that ad platforms know nothing about. Anti-Agency Club connects your ad spend to your CRM pipeline so you can see what's actually working.
Join the waitlistB2B SaaS · Anonymised client data
Performance
Scale ready
Tracking
Growth mode
1
ACT TODAY
Google Ads drives 3x LinkedIn lead volume but 0.4x the pipeline value
Leads aren't converting past MQL.
2
DO THIS WEEK
Top landing page: 12% form completion, only 3% reach opportunity
Qualify earlier in the funnel.
3
PLAN NEXT
Webinar registrants close at 2.1x the rate
Test allocating 10% of paid budget to webinar promotion.
Revenue attribution — 74%
Directional
What B2B SaaS teams actually deal with.
Pipeline attribution is a black box
Google Ads says it drove 50 leads. HubSpot says 12 became opportunities. Nobody can tell you which 12.
Long sales cycles break attribution windows
A 90-day sales cycle means the ad that drove the lead is ancient history by close.
Lead volume ≠ lead quality
Optimising for form fills drives volume. It doesn't drive revenue.
CAC is invisible at the channel level
You know your blended CAC. You don't know it by channel, campaign, or content asset.
What else Anti-Agency Club would flag this week.
B2B SaaS · Anonymised client data
Performance
Scale ready
Tracking
Growth mode
1
ACT TODAY
HubSpot sync broken for 5 days
Pipeline data is stale. Reconnect to restore recommendations.
2
DO THIS WEEK
Pricing guide downloads convert to opportunity at 4x the general ebook
Promote it more aggressively.
Revenue attribution — 62%
Limited
Pipeline attribution is a black box
Google Ads says it drove 50 leads. HubSpot says 12 became opportunities. Nobody can tell you which 12.
Long sales cycles break attribution windows
A 90-day sales cycle means the ad that drove the lead is ancient history by close.
Benchmark
68 days
Average lead-to-close cycle.
B2B SaaS benchmarks.
$1,200
Median B2B SaaS CAC (paid)
68 days
Average lead-to-close cycle
3.2x
MQL-to-SQL ratio
22%
Ad-vs-CRM conversion gap
Source: TIDAL client data, anonymised · Updated quarterly
How it works for B2B SaaS.
01
Connect
Google Ads, LinkedIn Ads, GA4 and HubSpot, read-only. Five minutes.
02
Diagnose
Every lead is traced through your CRM pipeline, not just the ad platform's attribution window.
03
Act
A ranked plan that prioritises by pipeline value, not lead volume.
Stage-aware for B2B SaaS.
Launch
Finding which channels generate leads that actually convert to revenue.
Grow
Scaling the channels that produce pipeline, not just MQLs.
Scale
Maintaining CAC efficiency as you increase spend and target new segments.
Optimise
Maximising LTV:CAC and reducing spend on low-quality lead sources.
See which leads are actually worth the spend.
Join the waitlist for priority access when Anti-Agency Club opens up.
Join the waitlistQuestions.
Yes — it connects ad spend to your CRM pipeline stages, not just platform conversions.
It benchmarks by commercial model, not just industry label.
Meta, Google Ads, GA4, Search Console, Shopify and HubSpot at launch. Read-only, with nothing to install.
Read-only access, encrypted at rest, and revocable in one click. Anti-Agency Club never writes to, changes, or deletes anything in your accounts.