For B2B services

A £500 enquiry and a £50k retainer count the same.

Long cycles, wildly varied deal sizes and referral demand no dashboard can see. Anti-Agency Club connects paid, content and email to your CRM and ranks marketing by the retainers it actually drives.

Run the free diagnostic Join the waitlist

FIG 1.1 - B2B services lead, in context. Illustrative.

The weekly reality

Get your marketing week back.

Before · Monday, 8am

-A £500 project and a £50k retainer both counted as one lead.

-Referral clients invisible while paid takes the credit.

-Thought-leadership ROI everyone believes and no one proves.

-Ten leads a month, so one bad week swings every metric.

-Deal value nobody has connected back to a channel.

After · with Anti-Agency Club

01Paid deal size 15x below organic - retarget the segment.

02LinkedIn posts drive 30% of pipeline - boost the top one.

03Proposal-to-close slipping - a positioning issue, not paid.

Three priorities, ranked by revenue impact. Then close the laptop.

What it does

What it actually does for a services firm.

Paid · by deal value

Weighted by what a client is worth.

Enquiries are reconciled against your CRM by deal value, so a channel bringing volume at the wrong size is separated from one bringing the retainers.

Deal-value weighted CRM-linked Segment fit

Content & referral

The invisible channels, seen.

Thought leadership and referral influence are correlated with pipeline, so the work that quietly drives your best clients finally shows up in the ranking.

Referral influence Content ROI Attribution gaps

Ranking · all channels

Ranked by revenue, not enquiries.

Paid, content and email are ranked together and weighted by the revenue they close - three priorities, robust to a small, noisy sample.

Revenue-weighted Noise-aware Capped at three

FIG 3.4 - Where the retainer is won. Illustrative.

Proof

"Paid was bringing in enquiries at a great cost - and an £800 average deal. Our real clients came from referral. Seeing that stopped us scaling the wrong channel."

B2B services principal · illustrative, composited from client work

£4,800

Median monthly spend a first B2B services diagnosis flags as attracting low-value enquiries below your target deal size.

FAQ

Questions.

No. Anti-Agency Club connects read-only to your ad platforms, analytics and revenue source via OAuth. No pixel, no tag, no migration - about five minutes and the weekly loop starts on its own.

Dashboards report what each platform thinks it did. Anti-Agency Club reconciles all of them against your real revenue and hands you a ranked plan - three things to do, not thirty charts to read.

Yes. It reads every channel you run - paid, email, SMS, organic and creative - reconciles them in one model and ranks across all of them. The waste usually hides in the overlap.

Read-only access, encrypted in transit and at rest, never sold or used to train models. You can revoke any connection in one click and the data is deleted within 30 days.

We're pre-launch. Join the waitlist and you'll get priority access as we open up your vertical - first through the door, not the forty-first.

See which marketing drives the retainers.

Run the free diagnostic to see your verdict, then join the waitlist for priority access when Anti-Agency Club opens up to B2B services firms.

Run the free diagnostic Join the waitlist