For beauty & personal care

Your influencer spend looks huge and proves nothing.

Seasonal launches, influencer-driven demand and subscription maths that change the cost of every acquisition. Anti-Agency Club reconciles paid, influencer, email and organic against real orders - and tells you which is actually building lifetime value.

Run the free diagnostic Join the waitlist

FIG 1.1 - Beauty founder, in context. Illustrative.

The weekly reality

Get your marketing week back.

Before · Monday, 8am

-Influencer spend judged on reach, never on reorders.

-Launch demand spikes, then no read on what retained.

-Subscription churn hidden behind healthy first-order ROAS.

-Reviews driving purchases nobody attributes anywhere.

-Paid, email and influencer each claiming the same sale.

After · with Anti-Agency Club

01Influencer trial not repeating - pause the two weakest deals.

02Email flow drives 42% of reorders - fund list growth first.

03Subscription churn up in month 3 - review the onboarding offer.

Three priorities, ranked by revenue impact. Then close the laptop.

What it does

What it actually does for a beauty brand.

Paid & influencer

Reach reconciled to reorders.

Influencer and paid spend are checked against real orders and second purchases, so a campaign that drives trial but no retention is separated from one that builds a customer.

Trial vs repeat Deal-level ROAS Attribution drift

Retention · subscription

Churn caught before it compounds.

Subscription and replenishment behaviour is read alongside acquisition, so month-three churn is flagged while you can still fix the offer, not after the cohort has gone.

Churn timing Cohort LTV Replenishment

Ranking · all channels

Ranked by lifetime value.

Paid, influencer, email and organic are ranked together and weighted by the value a customer actually returns - three priorities, never a wall of vanity metrics.

LTV-weighted Cross-channel Capped at three

FIG 3.4 - Where the repeat purchase happens. Illustrative.

Proof

"Influencer looked like our best channel until we saw the repeat rate. Anti-Agency Club showed the subscribers were coming from email, not the paid posts."

Beauty DTC founder · illustrative, composited from client work

£3,800

Median monthly spend a first beauty diagnosis flags as driving trial that never converts to a second order.

FAQ

Questions.

No. Anti-Agency Club connects read-only to your ad platforms, analytics and revenue source via OAuth. No pixel, no tag, no migration - about five minutes and the weekly loop starts on its own.

Dashboards report what each platform thinks it did. Anti-Agency Club reconciles all of them against your real revenue and hands you a ranked plan - three things to do, not thirty charts to read.

Yes. It reads every channel you run - paid, email, SMS, organic and creative - reconciles them in one model and ranks across all of them. The waste usually hides in the overlap.

Read-only access, encrypted in transit and at rest, never sold or used to train models. You can revoke any connection in one click and the data is deleted within 30 days.

We're pre-launch. Join the waitlist and you'll get priority access as we open up your vertical - first through the door, not the forty-first.

See which channel actually retains.

Run the free diagnostic to see your verdict, then join the waitlist for priority access when Anti-Agency Club opens up to beauty brands.

Run the free diagnostic Join the waitlist