For ecommerce & DTC
Meta says 400 conversions. Shopify says 340. Which do you plan on?
You're running paid acquisition, managing creative across platforms, and trying to attribute revenue to the right channel. Anti-Agency Club reads all of it against actual Shopify orders, every week.
Join the waitlistEcommerce · Anonymised client data
Performance
Scale ready
Tracking
Growth mode
1
ACT TODAY
Shopify revenue 18% below Meta-reported conversions
Check for a consent-mode or pixel change.
2
DO THIS WEEK
Three product pages drive 60% of paid traffic, convert at half site average
Test price visibility and social proof.
3
PLAN NEXT
Google-acquired customers repeat-purchase 1.8x more than Meta-acquired
Consider shifting LTV-weighted budget.
Revenue attribution — 91%
Confident
What ecommerce brands actually deal with.
Attribution is broken
Meta says 400 conversions. Shopify says 340. Which number do you plan on?
Creative fatigue compounds silently
CPA creeps up over weeks. By the time you notice, you've spent a month of budget on exhausted ads.
Channel mix is a guess
You split budget based on last quarter's performance. This quarter is different.
LTV is invisible in ad platforms
Ad dashboards show cost per first purchase. They don't show which customers come back.
What else Anti-Agency Club would flag this week.
Ecommerce · Anonymised client data
Performance
Scale ready
Tracking
Growth mode
1
ACT TODAY
Top-of-funnel is 40% of budget but 12% of revenue
Rebalance toward mid-funnel.
2
DO THIS WEEK
Cart abandonment spiked 8 points after the latest site update
Check whether the checkout flow changed.
Revenue attribution — 78%
Directional
Attribution is broken
Meta says 400 conversions. Shopify says 340. Which number do you plan on?
Creative fatigue compounds silently
CPA creeps up over weeks. By the time you notice, you've spent a month of budget on exhausted ads.
Benchmark
2.8x
Median DTC ROAS across all verticals.
Ecommerce benchmarks.
2.8x
Median DTC ROAS
22 days
Average creative lifespan before fatigue
14%
Meta-vs-Shopify conversion gap
2.1x
LTV of paid-acquired vs organic
Source: TIDAL client data, anonymised · Updated quarterly
How it works for ecommerce.
01
Connect
Meta, Google Ads, GA4 and Shopify, read-only. Five minutes.
02
Diagnose
Every metric checked against actual Shopify orders, not platform-reported conversions.
03
Act
A ranked plan that prioritises by revenue impact, not platform metrics.
Stage-aware for ecommerce.
Launch
Proving product-market fit before scaling ad spend.
Grow
Finding which channel and creative combination drives profitable new customers.
Scale
Maintaining unit economics as daily order volume increases.
Optimise
Maximising contribution margin across a mature product catalogue.
See what your Shopify data is actually telling you.
Join the waitlist for priority access when Anti-Agency Club opens up to ecommerce brands.
Join the waitlistQuestions.
Yes — it reconciles Meta and Google against actual Shopify orders every week.
It benchmarks by commercial model, not just industry label.
Meta, Google Ads, GA4, Search Console, Shopify and HubSpot at launch. Read-only, with nothing to install.
Read-only access, encrypted at rest, and revocable in one click. Anti-Agency Club never writes to, changes, or deletes anything in your accounts.