For events & exhibitions
Tickets, exhibitors, sponsors. Three funnels, three economics.
Ticket sales, exhibitor acquisition, and sponsorship revenue — three different funnels with different economics. Anti-Agency Club diagnoses all three.
Join the waitlistProblems Anti-Agency Club solves for events businesses.
Ticket vs exhibitor vs sponsor attribution
Three revenue streams, three different buyer journeys, one dashboard trying to explain all of them.
Early-bird pricing distorts conversion timing
A conversion spike at launch doesn't mean the campaign is working — it means the discount is ending.
Year-on-year comparison is critical but poorly tracked
Annual events need last year's numbers close at hand, not buried in an old spreadsheet.
Post-event drop-off in marketing attention
The weeks after an event are when next year's early momentum gets built or lost.
What you'd see in Anti-Agency Club.
What Anti-Agency Club would flag this week for an events business.
Events · Anonymised client data
Performance
Scale ready
Tracking
Growth mode
1
ACT TODAY
Ticket sales pace is 15% behind last year at the same point in the cycle
Consider an early-bird extension before assuming demand is down.
Revenue attribution — 64%
Limited
How it works for events.
01
Connect
Meta, Google Ads and your ticketing platform, read-only.
02
Diagnose
Ticket, exhibitor and sponsor funnels checked against last year and against each other.
03
Act
A ranked plan that accounts for pricing-tier timing, not just weekly totals.
Stage-aware for events.
Launch
Proving the event concept before committing to paid promotion.
Grow
Finding which channel fills seats fastest per pound spent.
Scale
Managing multiple pricing tiers without cannibalising late sales.
Optimise
Maximising sponsor and exhibitor revenue alongside ticket sales.
Events & exhibitions benchmarks.
TBC
Median ticket sales ROAS
TBC
Early-bird conversion lift
TBC
Exhibitor renewal rate
TBC
Average sponsorship revenue per attendee
Source: TIDAL client data, anonymised. Updated quarterly.
See which funnel is actually filling the room.
Join the waitlist for priority access when Anti-Agency Club opens up.
Join the waitlistQuestions.
Yes — it diagnoses each funnel's economics separately.
It benchmarks by commercial model, not just industry label.
Meta, Google Ads, GA4, Search Console, Shopify and HubSpot at launch. Read-only, with nothing to install.
Read-only access, encrypted at rest, and revocable in one click. Anti-Agency Club never writes to, changes, or deletes anything in your accounts.