For fashion & apparel
Your collection sells out or sits. Your marketing shouldn't be a guess.
Collections move fast, creative fatigues faster, and seasonal spend timing decides the season. Anti-Agency Club reads all three against revenue, every week.
Join the waitlistFashion · Anonymised client data
Performance
Scale ready
Tracking
Growth mode
1
ACT TODAY
SS26 launch creative is showing frequency above 5
Pause the top two ad sets in the launch campaign before spend compounds the fatigue.
2
DO THIS WEEK
Markdown campaign CPA down, but incremental revenue flat
Check whether markdown ads are just capturing demand that already existed.
3
PLAN NEXT
Outerwear category outperforming footwear 3:1 on ROAS
Consider rebalancing next month's prospecting budget toward outerwear.
Revenue attribution — 88%
Confident
What fashion brands actually deal with.
Creative fatigue at scale
Dozens of SKUs and constant new drops mean creative goes stale faster than most brands notice.
Seasonal spend timing
Ramping spend a week too early or late against a collection drop costs margin either way.
New collection measurement
Attribution windows break when a new range launches mid-campaign.
Markdown cannibalisation
Sale-period paid spend can just be buying revenue that would have happened anyway.
What else Anti-Agency Club would flag this week.
Fashion · Anonymised client data
Performance
Scale ready
Tracking
Growth mode
1
ACT TODAY
Shopify revenue 22% below Meta-reported conversions
Tracking gap is widening — check for a recent pixel or consent-mode change.
2
DO THIS WEEK
Lookbook video creative outperforming static by 2.4x
Shift next week's production budget toward video for the new arrivals set.
3
PLAN NEXT
Search demand rising for "sustainable fabric"
Worth a dedicated landing page ahead of the autumn range.
Revenue attribution — 76%
Directional
Creative fatigue at scale
Dozens of SKUs and constant new drops mean creative goes stale faster than most brands notice.
Seasonal spend timing
Ramping spend a week too early or late against a collection drop costs margin either way.
Benchmark
3.4x
Median fashion DTC ROAS this quarter.
Fashion benchmarks.
3.4x
Median fashion DTC ROAS
18 days
Average creative lifespan before fatigue
+34%
Typical markdown-period CAC lift
32:68
Median email-to-paid revenue split
Source: TIDAL client data, anonymised · Updated quarterly
How it works for fashion.
01
Connect
Meta, Google Ads and Shopify, read-only. Five minutes.
02
Diagnose
Every collection launch and markdown period gets checked against actual sell-through.
03
Act
A ranked plan that accounts for your calendar, not just this week's numbers.
Stage-aware for fashion.
Launch
Testing a new range before committing real budget behind it.
Grow
Finding which channel earns the next collection its audience.
Scale
Protecting margin as a hero product scales past its first cohort.
Optimise
Trimming spend on ageing SKUs to fund the next drop.
Get ahead of the next collection.
Join the waitlist for priority access when Anti-Agency Club opens up to fashion brands.
Join the waitlistQuestions.
Yes — both, measured against revenue.
It benchmarks by commercial model, not just industry label.
Meta, Google Ads, GA4, Search Console, Shopify and HubSpot at launch. Read-only, with nothing to install.
Read-only access, encrypted at rest, and revocable in one click. Anti-Agency Club never writes to, changes, or deletes anything in your accounts.