For food & beverage

Low order value means every wasted pound hurts.

Low AOV, high repeat frequency and a product mix that turns over every quarter. Anti-Agency Club reconciles paid, email and organic against real orders and optimises for lifetime value, not first-order ROAS.

Run the free diagnostic Join the waitlist

FIG 1.1 - Food & beverage founder, in context. Illustrative.

The weekly reality

Get your marketing week back.

Before · Monday, 8am

-First-order ROAS that never covers a low order value.

-Seasonal product rotation nobody has matched to creative.

-Subscription and one-off buyers lumped into one number.

-Local and national spend judged on the same yardstick.

-Repeat purchase - the whole margin - invisible in ad tools.

After · with Anti-Agency Club

01Acquisition spend not repeating - cap the two worst sets.

02Subscription cohort LTV 4.8x one-off - fund the sub offer.

03Email drives 45% of reorders - grow the list before paid.

Three priorities, ranked by revenue impact. Then close the laptop.

What it does

What it actually does for a food & drink brand.

Paid · by LTV

Judged on repeat, not first order.

Paid is reconciled against real orders and repeat behaviour, so a campaign buying one-time buyers at a loss is separated from one building a subscriber.

Repeat value AOV drag Cohort ROAS

Retention · subscription

The subscription is the business.

Subscription and replenishment revenue is tracked as the real margin driver, so churn and reorder gaps surface before they compound.

Reorder rate Cohort LTV Churn timing

Ranking · all channels

Ranked by lifetime value.

Paid, email and organic are ranked together and weighted by what a customer returns over time - three priorities, capped at what you can act on.

LTV-weighted Cross-channel Capped at three

FIG 3.4 - Where the repeat order happens. Illustrative.

Proof

"At our order value, first-purchase ROAS never made sense. Seeing spend ranked by repeat value changed which campaigns we kept."

F&B DTC founder · illustrative, composited from client work

£2,900

Median monthly spend a first food & drink diagnosis flags as chasing first orders that never repeat.

FAQ

Questions.

No. Anti-Agency Club connects read-only to your ad platforms, analytics and revenue source via OAuth. No pixel, no tag, no migration - about five minutes and the weekly loop starts on its own.

Dashboards report what each platform thinks it did. Anti-Agency Club reconciles all of them against your real revenue and hands you a ranked plan - three things to do, not thirty charts to read.

Yes. It reads every channel you run - paid, email, SMS, organic and creative - reconciles them in one model and ranks across all of them. The waste usually hides in the overlap.

Read-only access, encrypted in transit and at rest, never sold or used to train models. You can revoke any connection in one click and the data is deleted within 30 days.

We're pre-launch. Join the waitlist and you'll get priority access as we open up your vertical - first through the door, not the forty-first.

See which spend actually drives repeat orders.

Run the free diagnostic to see your verdict, then join the waitlist for priority access when Anti-Agency Club opens up to food & drink brands.

Run the free diagnostic Join the waitlist