For hospitality & travel

The OTAs take the booking and the margin.

Rate parity, sharp seasonality and OTA dependency that changes the maths. Anti-Agency Club reconciles paid, email and organic against your direct bookings and finds where to win margin back from the platforms.

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FIG 1.1 - Hospitality owner, in context. Illustrative.

The weekly reality

Get your marketing week back.

Before · Monday, 8am

-Paid driving bookings that route through a commissioned OTA.

-Seasonal demand swings no budget plan keeps pace with.

-Rate parity limiting the creative angles nobody has mapped.

-Review scores swinging conversion with no attribution.

-Direct and OTA revenue judged on the same blended number.

After · with Anti-Agency Club

01Paid feeding the OTA - shift budget to direct-booking terms.

02Shoulder-season demand rising - bring spend forward.

03Review score lifting conversion - fund review generation.

Three priorities, ranked by revenue impact. Then close the laptop.

What it does

What it actually does for a hospitality business.

Paid · direct vs OTA

Margin, not just bookings.

Paid is reconciled against direct bookings versus OTA routes, so spend quietly feeding a commissioned channel is separated from spend that keeps the margin.

Direct vs OTA Commission drag Booking-linked

Timing · seasonal

Spend matched to demand.

Booking demand is read across the season, so budget is moved to the shoulder periods that convert instead of burning in the troughs.

Seasonal pacing Lead time Demand curve

Ranking · all channels

Ranked by revenue kept.

Paid, email and organic are ranked together and weighted by the revenue you actually retain - three priorities, capped at what you can act on.

Margin-weighted Cross-channel Capped at three

FIG 3.4 - Where the direct booking happens. Illustrative.

Proof

"We were paying to send guests to the OTA that then charged us commission. Seeing direct-versus-OTA against spend changed our whole channel strategy."

Boutique hotel owner · illustrative, composited from client work

£4,400

Median monthly spend a first hospitality diagnosis flags as driving bookings that route through OTAs instead of direct.

FAQ

Questions.

No. Anti-Agency Club connects read-only to your ad platforms, analytics and revenue source via OAuth. No pixel, no tag, no migration - about five minutes and the weekly loop starts on its own.

Dashboards report what each platform thinks it did. Anti-Agency Club reconciles all of them against your real revenue and hands you a ranked plan - three things to do, not thirty charts to read.

Yes. It reads every channel you run - paid, email, SMS, organic and creative - reconciles them in one model and ranks across all of them. The waste usually hides in the overlap.

Read-only access, encrypted in transit and at rest, never sold or used to train models. You can revoke any connection in one click and the data is deleted within 30 days.

We're pre-launch. Join the waitlist and you'll get priority access as we open up your vertical - first through the door, not the forty-first.

See where your direct-booking margin leaks.

Run the free diagnostic to see your verdict, then join the waitlist for priority access when Anti-Agency Club opens up to hospitality businesses.

Run the free diagnostic Join the waitlist