For hospitality & travel
OTAs take the margin. Direct bookings keep it. Know the difference.
Rate parity, seasonal demand, and OTA dependency make marketing economics different from every other vertical. Anti-Agency Club reads your direct booking data against paid spend to surface what's working.
Join the waitlistProblems Anti-Agency Club solves for hospitality brands.
OTA commission vs direct booking economics
A booking through an OTA can cost 15-20% in commission that direct traffic doesn't.
Seasonal demand means budget timing is critical
Spending flat through the year wastes budget in the troughs and underspends the peaks.
Rate parity restrictions limit creative strategy
You can't always discount to compete, so the creative has to work harder.
Review scores disproportionately affect conversion
A rating dip can outweigh a price advantage.
What you'd see in Anti-Agency Club.
What Anti-Agency Club would flag this week for a hospitality brand.
Hospitality · Anonymised client data
Performance
Scale ready
Tracking
Growth mode
1
ACT TODAY
Direct booking rate has dropped 8 points as OTA share rose
Check whether the direct-booking incentive is still visible on the site.
Revenue attribution — 66%
Limited
How it works for hospitality.
01
Connect
Meta, Google Ads and your booking engine, read-only.
02
Diagnose
Direct bookings checked against OTA share and seasonal demand.
03
Act
A ranked plan that paces spend to occupancy patterns, not a flat weekly budget.
Stage-aware for hospitality.
Launch
Proving direct booking demand exists before scaling paid spend.
Grow
Finding which channel reduces OTA dependency fastest.
Scale
Managing rate parity while protecting margin at higher volume.
Optimise
Maximising direct-booking share across a full seasonal cycle.
Hospitality & travel benchmarks.
TBC
Median direct booking share
TBC
OTA commission rate
TBC
Seasonal demand swing
TBC
Repeat guest booking rate
Source: TIDAL client data, anonymised. Updated quarterly.
See what's actually driving direct bookings.
Join the waitlist for priority access when Anti-Agency Club opens up.
Join the waitlistQuestions.
Yes — it reads your direct-booking data against paid spend.
It benchmarks by commercial model, not just industry label.
Meta, Google Ads, GA4, Search Console, Shopify and HubSpot at launch. Read-only, with nothing to install.
Read-only access, encrypted at rest, and revocable in one click. Anti-Agency Club never writes to, changes, or deletes anything in your accounts.