For professional services
Long cycles, relationship buying, budgets that can't prove ROI. Until now.
Long sales cycles, relationship-driven buying, and marketing budgets that struggle to prove ROI. Anti-Agency Club connects your spend to pipeline so you can see what's actually driving business.
Join the waitlistProblems Anti-Agency Club solves for professional services.
Referral-heavy acquisition makes attribution murky
Your best clients came through relationships, not campaigns.
Long sales cycles (3-6 months)
Attribution windows close long before the deal does.
High deal value variability
A single enterprise deal can dwarf a quarter of smaller wins.
Thought leadership ROI is hard to prove
You know it builds credibility. You can't point to the number.
What you'd see in Anti-Agency Club.
What Anti-Agency Club would flag this week for a professional services firm.
Professional services · Anonymised client data
Performance
Scale ready
Tracking
Growth mode
1
ACT TODAY
CRM pipeline hasn't synced in 6 days
Attribution data is stale — reconnect before this week's review.
2
DO THIS WEEK
Enquiries from the resources page convert at 3x the contact page
Route more traffic there before the next campaign.
3
PLAN NEXT
LinkedIn thought leadership posts drive 40% of qualified enquiries
Test a weekly publishing cadence against the current monthly one.
Revenue attribution — 69%
Limited
Professional services benchmarks.
£3,200
Median CAC
72 days
Enquiry-to-engagement cycle
32%
Proposal-to-win rate
8.1x
Average LTV:CAC
Source: TIDAL client data, anonymised · Updated quarterly
How it works for professional services.
01
Connect
Google Ads, LinkedIn Ads, GA4 and HubSpot, read-only.
02
Diagnose
Every enquiry traced to deal size and outcome, not just form fills.
03
Act
A ranked plan that prioritises realised revenue over lead count.
Stage-aware for professional services.
Launch
Proving which channels bring in enquiries that actually convert.
Grow
Scaling the channels producing qualified proposals.
Scale
Protecting proposal-to-close rate as enquiry volume increases.
Optimise
Maximising LTV from retained clients over one-off projects.
See which marketing is actually building the pipeline.
Join the waitlist for priority access when Anti-Agency Club opens up.
Join the waitlistQuestions.
Yes — it connects spend to pipeline so you can see what's working.
It benchmarks by commercial model, not just industry label.
Meta, Google Ads, GA4, Search Console, Shopify and HubSpot at launch. Read-only, with nothing to install.
Read-only access, encrypted at rest, and revocable in one click. Anti-Agency Club never writes to, changes, or deletes anything in your accounts.