Problem · can't trust data

Meta says one thing, Shopify says another - which is real?

Platform-reported conversions and actual revenue rarely agree. The gap is not a bug - it is different windows, different counting, different incentives. Anti-Agency Club shows you the gap, sizes it, and tells you how much to trust each number.

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Reported vs verified

Meta reported 412

7-day click window

GA4 reported 388

Last-click, disagrees

Shopify verified 356

Orders that happened

Confidence Directional

Trust it, but not fully

FIG 1.1 - The gap, sized. Illustrative.

Where the money goes

Numbers you hope are right, or ones you can trust.

Before · guessing which is real

-Meta, GA4 and Shopify each reporting a different revenue.

-Generous attribution windows inflating the platform figure.

-Consent and privacy changes silently breaking tracking.

-Planning a quarter on a number that is 20% high.

-No idea how much to trust any single figure.

After · reconciled and ranked

01Shopify revenue 22% below Meta - a tracking gap widening.

02GA4 and Google Ads disagree 35% - likely double-counting.

03Every number carries a confidence rating - plan accordingly.

Every pound checked against real revenue. The dead budget gets named and cut.

How it fixes it

How Anti-Agency Club restores confidence.

Reads · every source

Platform and revenue, together.

Every platform is read alongside your real revenue source, so reported and actual sit side by side instead of in separate tabs.

Reported vs real One revenue source Read-only

Finds · the gap

Sizes it and rates it.

It reconciles the two, sizes the gap in orders and pounds, and attaches a confidence state - Verified, Directional, Limited - to every figure.

Gap sized Confidence states Tracking alerts

Acts · ranked moves

What to fix first.

The output ranks the tracking gaps worth fixing this week - a consent-mode change, a pixel break - by how much they distort the numbers you plan on.

Capped at three Fix, not guess Every Monday

Proof

"We planned a whole quarter on Meta's conversion number. It was 22% high. Seeing the verified figure - and how far to trust it - changed every forecast."

Founder · illustrative, composited from client work

14%

The typical gap between Meta-reported conversions and actual Shopify orders, based on client audits.

FAQ

Questions.

Different attribution windows, different counting methods and different incentives. Every platform grades its own homework. Anti-Agency Club reconciles them against one revenue source so you see what actually happened.

A plain rating - Verified, High, Directional, Limited or Tracking blocked - on every number, so you know how far to trust it before you act.

About five minutes. Connect read-only via OAuth - no pixel, no tag, no migration.

Read-only access, encrypted in transit and at rest, never sold or used to train models. Revoke any connection in one click; data is deleted within 30 days.

We're pre-launch. Join the waitlist and you'll get priority access as we open up - first through the door, not the forty-first.

See which number you can actually plan on.

Run the free diagnostic to see your verdict, then join the waitlist for priority access when Anti-Agency Club opens up.

Run the free diagnostic Join the waitlist