Problem · spread too thin

Every channel gets some budget. None gets enough to work.

Meta, Google, TikTok, email, organic - a little on everything because you are not sure which one deserves more. The result: nothing has enough spend to produce a clear signal. Anti-Agency Club compares channels on real return and tells you where to concentrate.

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Budget · by channel

Meta £2,000

Under-funded to test properly

Google £1,800

Best return - starve it less

TikTok £1,500

CPA 2.3x - no clear signal

Email · paid £1,400

40% of repeat revenue

FIG 1.1 - Spread thin vs concentrated. Illustrative.

Where the money goes

A bit on everything, or enough on what works.

Before · hedged across everything

-Budget split five ways so none gets a real test.

-FOMO keeping every channel on a token spend.

-Last quarter’s allocation still running by inertia.

-Every platform rep insisting you should spend more with them.

-No framework for which channel actually deserves the money.

After · reconciled and ranked

01TikTok CPA 2.3x Meta - pause until the creative fits.

02Email drives 40% of repeat revenue - fund list growth.

03Concentrate the top two channels - stop hedging the rest.

Every pound checked against real revenue. The dead budget gets named and cut.

How it fixes it

How Anti-Agency Club concentrates spend.

Reads · every channel

All of them, compared.

Every channel is read into one model and reconciled against real revenue, so they can finally be compared on the same, honest basis.

One model Real return Read-only

Finds · the winners

Which spend actually works.

It ranks channels by return and flags the ones too thinly funded to produce a signal, so you can see where concentration would pay off.

Channel ROAS Signal vs noise Stage-aware mix

Acts · reallocate

Where to concentrate.

The output is a ranked reallocation - what to cut and what to double - so budget lands where it produces a clear result instead of hedging everywhere.

Capped at three Reallocation Every Monday

Proof

"We were on five channels because we were scared to drop any. Seeing return per channel let us cut two and double the winners. Efficiency jumped that month."

Growth lead · illustrative, composited from client work

The average number of channels a small team runs at once. Most would perform better with half the channels and double the focus.

FAQ

Questions.

Only where the data supports it. It compares channels on real return, flags the ones too thinly funded to prove themselves, and recommends where concentration would help - sometimes fewer channels, sometimes better funding.

Yes. The right channel mix differs by stage, so the recommendation is weighted by where your business actually is.

About five minutes. Connect read-only via OAuth - no pixel, no tag, no migration.

Read-only access, encrypted in transit and at rest, never sold or used to train models. Revoke any connection in one click; data is deleted within 30 days.

We're pre-launch. Join the waitlist and you'll get priority access as we open up - first through the door, not the forty-first.

Fewer channels. Double the focus.

Run the free diagnostic to see your verdict, then join the waitlist for priority access when Anti-Agency Club opens up.

Run the free diagnostic Join the waitlist