Anti-Agency ClubJoin the waitlist
Problem · wasted spend

You're funding channels that look busy and never convert.

Impressions, clicks, a full dashboard - and a chunk of the budget quietly buys nothing that shows up in revenue. It hides because every platform grades its own work. Anti-Agency Club reads every channel you run, reconciles it against real orders, and shows you exactly which spend to cut this week.

Monthly spend · reconciled
Meta · prospecting £6,200
Converting to real orders
Google · brand £1,900
Partly buying organic clicks
Retargeting · evergreen £2,100
No incremental revenue
TikTok · always-on £1,300
CPA 2.3x the account average
FIG 1.1 - Working spend vs dead budget. Illustrative.
Where the money goes

Scattered spend, or reconciled and ranked.

Before · spend on autopilot
-Every platform reports a win, so nothing looks wasted.
-Budgets set once and left running for months.
-Retargeting sets nobody has reviewed since launch.
-Brand search quietly buying clicks you would get free.
-Spend spread thin across channels that never get reviewed.
After · reconciled and ranked
01£2,100/mo converting with no incremental revenue - cut it today.
02Brand search cannibalising organic - test pausing for a week.
03TikTok CPA 2.3x the account - reallocate until creative fits.
Every pound checked against real revenue. The dead budget gets named and cut.
How it fixes it

How Anti-Agency Club finds the waste.

Reads · every channel
Reads everything you run.
Paid, email, SMS, organic and creative are pulled into one model and reconciled against real revenue - so waste hiding in the overlap between platforms has nowhere to sit.
~26 channels Revenue-verified One model
Finds · the cause
Names the dead budget.
It separates spend that drives incremental orders from spend that only looks busy - attribution overlap, evergreen retargeting, brand cannibalisation - and sizes each one in pounds.
Incremental only Sized in £ Cause, not symptom
Acts · ranked moves
A ranked plan to cut it.
The output is a capped, ranked plan - the specific spend to cut or shift this week, in plain English, with the reason and confidence behind each move. Not a dashboard to interpret.
Capped at three Act in minutes Every Monday
Proof

"Two retargeting sets had been running for months. Everyone assumed they worked. Reconciled against orders, they were buying nothing - we cut them the same week."

DTC operator · illustrative, composited from client work
£3,400
Typical monthly spend a first diagnostic flags as converting on paper but adding no incremental revenue. Illustrative, from client work.
FAQ

Questions.

Anti-Agency Club reconciles each platform against your real revenue source - Shopify, your CRM - rather than trusting platform-reported conversions. When spend produces clicks and conversions on paper but no incremental orders, that gap is the waste, and it is sized for you.

About five minutes. It connects read-only to the tools you already run - Meta, Google Ads, GA4, Shopify, email - via OAuth. No pixel, no tag, no migration. The weekly loop then runs on its own.

Yes. It reads every channel you run - paid, email, SMS, organic, creative - reconciles them in one model, and ranks across all of them. Wasted spend often hides in the overlap between channels, so the whole picture matters.

Read-only access, encrypted in transit and at rest, never sold or used to train models. You can revoke any connection in one click and the data is deleted within 30 days.

We're pre-launch. Join the waitlist and you'll get priority access as we open up - first through the door, not the forty-first.

Find the dead budget before the next cycle.

Run the free diagnostic to see your verdict, then join the waitlist for priority access when Anti-Agency Club opens up.

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