For CMOs

See the whole picture. Every week.

Your team is running channels. Your agencies are reporting wins. Anti-Agency Club connects the data across all of it and tells you whether the overall strategy is actually working - every week, without waiting for the quarterly review.

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FIG 1.1 - A marketing leader, mid-week. Illustrative.

The quarterly review

Catch the drift before the quarter does.

Before · between everything else

-Every channel team and agency reports its own silo, in its own metrics.

-Nobody synthesises the whole picture, so nobody flags the drift.

-The overall mix drifts from where it should be, unnoticed.

-Quarterly reviews surface problems months after they started.

-You're accountable for a number no single dashboard can explain.

After · with Anti-Agency Club

01Blended CAC is drifting while paid looks healthy - rebalance now.

02Brand spend is starving demand - the pipeline gap is a quarter out.

03Two agencies are optimising the same audience - cut the overlap.

Three priorities, ranked by revenue impact. Then walk into the board with the whole picture.

What it does

What it actually does for a CMO.

The wedge · the whole picture

One read across every silo.

Instead of stitching together team updates and agency reports, you get one cross-channel read, reconciled against revenue - so you see whether the overall strategy is working, not whether each silo hit its own target.

Cross-channel One model Revenue-verified

Breadth · every channel and agency

Sees what the silos can't.

Paid, email, SMS, organic and creative are read together against real revenue, across every team and agency - so drift, overlap and cannibalisation surface before a quarterly review would ever catch them.

~26 channels Catches drift Spots overlap

Output · evidence

Board-ready, without the deck.

Every recommendation is ranked and weighted by revenue impact, with the reasoning and confidence behind it - so you walk into the board with evidence built on connected data, not slides your teams self-reported.

Board-ready Evidence-based Weekly

FIG 3.4 - The whole picture. Illustrative.

Proof

"I was getting silo reports from five teams and two agencies, and still couldn't say if the strategy was working. Now I can - every week, not every quarter."

CMO · illustrative, composited from client work

90 days

Typical head start on strategic drift when a weekly cross-channel read replaces the quarterly review. Illustrative, from client work.

FAQ

Questions.

No - it sits above them. Your teams and agencies keep running the channels; Anti-Agency Club reads the connected data across all of it and tells you whether the overall mix is working. It is the strategic layer, not another operator.

Dashboards show every metric and leave the synthesis to you. Anti-Agency Club does the synthesis - one cross-channel read, reconciled against revenue, that says what to change and how confident it is. The value is the decision, not the display.

About five minutes per source. It connects read-only to the platforms your teams already run - Meta, Google Ads, GA4, Shopify, email - via OAuth. No pixel, no tag, no migration, and nothing for your team to maintain.

Yes. It reads every channel across the programme - paid, email, SMS, organic, creative - reconciles them in one model, and ranks across all of them. You see whether the whole strategy is working, not one channel in isolation.

Read-only access, encrypted in transit and at rest, never sold or used to train models. Any connection can be revoked in one click and the data is deleted within 30 days.

See the whole picture, not the silo reports.

Run the free diagnostic to see your verdict, then join the waitlist for priority access when Anti-Agency Club opens up.

Run the free diagnostic Join the waitlist