For in-house marketers
You're the marketing department. Anti-Agency Club is your second opinion.
One person covering paid, organic, creative, email, reporting — and the strategy that ties them together. You don't need more tools. You need one that tells you what to prioritise.
Join the waitlistSound familiar? You know more about the business than any agency will. You just don't have time to turn that knowledge into a weekly plan.
Your Monday, with and without Anti-Agency Club.
Without Anti-Agency Club
Check Meta Ads Manager. Check Google Ads. Check GA4.
Pull last week's numbers into the reporting spreadsheet.
Try to explain to leadership why CPA went up.
Realise the creative hasn't been refreshed in two months.
Decide what to prioritise based on who asked loudest.
With Anti-Agency Club
Open Anti-Agency Club.
Three priorities, ranked, with the data behind each one.
Forward the brief to leadership. Get on with the work.
What you'll see on a Monday.
One list, not six platforms to check.
Evidence, so leadership stops asking why.
A brief you can forward, not a spreadsheet to build.
Today · Week 14
Performance
Scale ready
Tracking
Growth mode
1
ACT TODAY
Meta retargeting CPA up 28%, frequency at 4.8
Pause the bottom two ad sets before this week's budget renews.
2
DO THIS WEEK
Top Google Ads landing page converts at 1.2% vs site average 3.1%
Test a simplified variant.
3
PLAN NEXT
Email open rates down 15% over 6 weeks
List hygiene or subject line fatigue — worth investigating before the next campaign.
Revenue attribution — 87%
Confident
In-house marketers typically sit in the middle two stages of the growth quadrant.
Launch
Grow
Scale
Optimise
Stop being the bottleneck.
Join the waitlist for priority access when Anti-Agency Club opens up.
Join the waitlistQuestions.
No — it's your second opinion and prioritiser, so you execute instead of checking.
Paid, creative and search, in one weekly view.
Meta, Google Ads, GA4, Search Console, Shopify and HubSpot at launch. Read-only, with nothing to install.
Read-only access, encrypted at rest, and revocable in one click. Anti-Agency Club never writes to, changes, or deletes anything in your accounts.